Pacifica Beauty's current branding and packaging do not form a strong connection or appeal to a majority of its demographic. It emulates products that are typically marketed towards children, while Pacifica is looking to capture confident young women aged 18-35.
Refresh the brand and visual style of Pacifica Beauty to more efficiently target its demographic, and highlight their values of producing natural, organic, and cruelty-free products.
current packaging designs
outside of store, experience poster advertisements
inside store, find products as gorgeous as you are
take home and unbox your natural, new products
enjoy your refreshing new face wash