REBRAND EXPERIENCE

Pacifica

the problem:

Pacifica Beauty's current branding and packaging do not form a strong connection or appeal to a majority of its demographic. It emulates products that are typically marketed towards children, while Pacifica is looking to capture confident young women aged 18-35.

the project: 

Refresh the brand and visual style of Pacifica Beauty to more efficiently target its demographic, and highlight their values of producing natural, organic, and cruelty-free products.

current packaging designs

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new packaging

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outside of store, experience poster advertisements

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experience

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inside store, find products as gorgeous as you are

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take home and unbox your natural, new products

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enjoy your refreshing new face wash

synodic

arbor co.